Spice Hunter

The Spice Hunter asked Recipe to help them reposition its line of gourmet spices to appeal to larger size retailers and to a broader consumer base. As part of this repositioning, Recipe developed new packaging. The challenge was to bring the look up-to-date without alienating Spice Hunter's loyal following.  Recipe simplified the logo for better reproduction, developed a hierarchy of label communication for clarity and a color system to differentiate spice segments. The result was fresh packaging that was embraced by old and new Spice Hunter customers.