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Organic B.R.A.T.

In 2009, Organic B.R.A.T., a nutritious drink for sick kids, won gold for best new product at Natural Products Expo East. However, its packaging did not live up to the product's promise. Recipe positioned the Organic B.R.A.T. as "the feel better drink" and redesigned the packaging for clearer communication. In 2010, Organic BRAT was a finalist for best new product packaging at Natural Products Expo East.

Tagged Organic BRAT Diet drink, food and beverage marketing, food and beverage marketing packaging
example Organic B.R.A.T. packaging example Organic B.R.A.T. sales sheet example Tolosa label was updated to provide more shelf pop. example Tolosa brochure and tagline "Growing expectations" example Tolosa video "My life as a Grape" winery tour, Communicator Award winner example Crystal Springs logo example Crystal Springs print ad example Baileyana Port bottle design example Winter Sippers naming and packaging example Winter Sippers Sell Sheet example WingFoot Iskiate packaging example WingFoot Iskiate's website  
Organic B.R.A.T., image
Organic B.R.A.T. packaging
 
 
 
 
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