coffee stain

Sweet Earth Chocolate

Sweet Earth Chocolate is a free trade, all organic product developed by a professor at Cal Poly University in San Luis Obispo.  Recipe was asked to repackage the chocolate for broader consumer appeal and to specifically gain distribution at Whole Foods.  We developed packaging that differentiates itself from other high-end chocolate bars while branding Sweet Earth's positioning as a delicious way to help the earth and the people who depend on it.  You can now find Sweet Earth at Whole Foods.

Tagged Sweet Earth Chocolate packaging, Sweet Earth Chocolate brand strategy
example Spice Hunter packaging for 122 skus. example Spice Hunter TV spot, winner of the 2008 Telly Award example Central Coast Seafood Logo example Central Coast Seafood Floor graphic, winner 2008 Communicator Award example Ready Set Oats packaging example Bloom Microgreens featured on KCOY for her sustainable packaging. example Duke's full line packaging (24 skus) example Duke's "Word is spreading" print example Duke's "Word is spreading" TV example Bonipak brochure example Cloud Star Trail Hound packaging example Sweet Earth packaging (4 skus)  
Sweet Earth Chocolate,  image
Sweet Earth packaging (4 skus)
 
 
 
 
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