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Duke's

In addition to print advertising, Recipe developed a TV campaign to brand Duke's as the secret of great southern cooks. Recipe tapped into Duke's cult following and featured real Duke's mayonnaise users in the TV commercials. Response to the commercials is overwhelmingly positive. According to the latest 2010 sales data, Duke's continues to enjoy growth while other brands' sales remain flat or in decline.

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Tagged Duke's mayonnaise packaging, Duke's mayonnaise advertising, Duke's mayonnaise brand strategy

example Spice Hunter packaging for 122 skus.

example Spice Hunter TV spot, winner of the 2008 Telly Award

example Central Coast Seafood Floor graphic, winner 2008 Communicator Award

example Ready Set Oats packaging

example Bloom Microgreens featured on KCOY for her sustainable packaging.

example Duke's full line packaging (24 skus)

example Duke's "Word is spreading" print

example Duke's "Word is spreading" TV

example Bonipak brochure

example Cloud Star Trail Hound packaging

example Sweet Earth packaging (4 skus)

Duke's, image

Duke's "Word is spreading" TV

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