coffee stain

Duke's

As part of Duke's mayonnaise relaunch, Recipe developed an advertising campaign based on Duke's positioning as "the secret of great southern cooks". Print ads embraced Duke's southern heritage and featured favorite southern dishes like the revered tomato sandwich. The ad's huge taste appeal increased brand awareness and trial.

Tagged Duke's mayonnaise packaging, Duke's mayonnaise advertising, Duke's mayonnaise brand strategy

example Spice Hunter packaging for 122 skus.

example Spice Hunter TV spot, winner of the 2008 Telly Award

example Central Coast Seafood Floor graphic, winner 2008 Communicator Award

example Ready Set Oats packaging

example Bloom Microgreens featured on KCOY for her sustainable packaging.

example Duke's full line packaging (24 skus)

example Duke's "Word is spreading" print

example Duke's "Word is spreading" TV

example Bonipak brochure

example Cloud Star Trail Hound packaging

example Sweet Earth packaging (4 skus)

Duke's, image

Duke's "Word is spreading" print

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